Google Ads audits
A plain-English read on whether the ads are working, how well the account is run, and what to fix first.
Paid media, in plain English
Most ad audits are written for marketers.Yours won't be.
Acronym audits, manages and plans paid media for business owners who want a straight answer: is it working, is it well run, and what should change first.
Is it working?
Yes
Return on ad spend 6.4x against a 3.1x break-even
The approach
Three questions every owner asks.
01
Is it working?
Measured against your margins and your break-even, not against an industry average that has never seen your business.
02
Is it well-managed?
Thirty-seven checks on structure, tracking, targeting and spend — the hygiene that decides whether the account keeps working.
03
What should change first?
The fixes ranked by what they are worth, so you know which one to start on Monday.
What's working
Ad spend is clearly profitable
Returned $6.42 for every $1 spent, against the 3.1x break-even we calculated from your 32% gross margin.
Phone and online sales both tracked
Calls and web orders each carry real dollar values, so the return reflects the whole business rather than just the website.
Campaigns split by product line
Search and shopping are separated by category instead of lumped together, so each one can be judged on its own.
What needs work
$14,280 spent on searches with no result
That spend went to queries that produced no tracked sale, including competitor brand names and unrelated products.
Two conversion actions double-counting
Both phone-call actions fire on the same campaigns, inflating reported calls and distorting how the system bids.
No account-level negative keyword list
Every campaign filters the same irrelevant searches separately, so new ones slip through until somebody notices.
Sample output · not a real account
The product
See what you actually get.
Every check, not just a score.
Thirty-seven checks on structure, tracking, targeting and spend — each with a plain-English verdict and what it is costing you. Open any one to see the evidence behind it.
One place for every account.
Every audit, its status and its grade together — so nothing sits half-finished, and the patterns across your whole book are visible instead of buried.
Twenty minutes of setup. That is your side of it.
Tell us your goals and your margins, link your Google Ads account read-only, and we take it from there. No spreadsheets to export, no forms to chase.
What we do
Six ways we work on an account.
Google Ads management
Day-to-day ownership: structure, bids, budgets, negatives, and reporting you can actually read.
Paid media beyond Google
Meta, LinkedIn and Microsoft Ads, planned and measured against the same numbers.
Google Business Profile audits
What local searchers see when they find you, and where the profile is costing you calls.
Consulting & strategy
Advisory and training for teams who run their own accounts and want a second set of eyes.
Software solutions
Internal tools built to fit. The audit platform behind these reports is one of them.
How it works
Three steps, about a week.
- 01
Intake
Twenty minutes on your goals, your margins, and what actually counts as a lead. Without that, any audit is guessing.
- 02
Audit
We take the account apart against 37 checks — spend, structure, tracking, search terms, and the page people land on.
- 03
Report
A written verdict you can read without a marketing dictionary, with the fixes ordered by what they are worth.
Questions
The things people ask first.
What do you need from me to run an audit?
A Google Ads manager-account link — we send the request, you approve it yourself inside Google Ads — and about twenty minutes on your goals and your margins. Once linked, we only read the account: campaigns, budgets, keywords, settings, spend. We never ask for a login.
How long does it take?
Roughly a week from the intake conversation to the written report.
Is my account too small for this?
No. The same checks apply at any spend level — a small account with broken tracking is losing the same share of its budget as a large one.
Are you going to tell me to spend more?
Only if the numbers say so. The report leads with whether the advertising is already paying for itself, and plenty of accounts need fixing before they need a bigger budget.
Do you take the account over afterwards?
Only if you want us to. The audit stands on its own, and the fixes are written so your existing team or agency can act on them without us.
What if I already have an agency?
That is the common case. The report is written to be read by the business owner rather than the marketer, so you can use it to have a sharper conversation with whoever runs the account.
Send us the account.We'll tell you what we find.
No form to fill in. Email us what you are running and what you are trying to get out of it, and we will come back with a straight answer.